Personalization and Digitalization: Rethinking Flexible Benefits for a Multigenerational Workforce

HR leaders today are navigating the complex expectations of a workforce spanning four generations—Baby Boomers, Gen X, Millennials, and Gen Z. Each group brings distinct preferences when it comes to employee benefits, making a one-size-fits-all approach increasingly outdated. In response, flexible benefits have emerged as a strategic and powerful solution to meet diverse needs.